Live data · Niche leaderboard

Top travel creators on Instagram Reels

Ranked by followers.

Ranked travel creators
16

ranked by followers

Engagement, typical travel creator
4.1%

vs 4.6% for all Instagram Reels creators

Most followers
T
Tripadvisor3M followers

The top 16.

Refreshed daily from public profiles.

#CreatorFollowersViews per postEngagementPosts
1T
Tripadvisor ✓@tripadvisor
3M-1.5%804
2Y
YETI ✓@yeti
2.3M-2.7%1,286
3R
Ryanair_European_Airline ✓@ryanair
1.9M-6.2%7,720
4B
British Airways ✓@british_airways
1.7M-13.1%2,383
5D
Dyson ✓@dyson
1.3M-1.6%1,875
64
4WD 24/7@4wd247
980K-3.6%22,578
7V
Virgin Atlantic ✓@virginatlantic
734K-14.6%2,560
8E
easyJet ✓@easyjet
624K-5.1%3,461
9T
TUI UK ✓@tuiuk
389K-1.8%3,159
10H
Haven Holidays ✓@havenofficial
156K-4.5%3,069
11L
loveholidays ✓@loveholidaysofficial
142K-1.4%1,192
12T
Travelodge UK ✓@travelodgeuk
48.1K-3.3%647
13B
Biltema ✓@biltemasverige
44.1K-67.3%2,576
14E
Eltico@_elticocr
26.2K-3.9%417
15P
Passages ✓@passagesisrael
15.7K-6.5%612
16�
𝙼é𝚕𝚊𝚗𝚒𝚎 • Créatrice de contenu voyage ✈️@melatraveler
13.1K-4.1%350

Rankings reflect accounts tracked by Buzzlytics, not every account on Instagram Reels. Stats are from each account's latest tracked snapshot.

Questions.

Who is the biggest travel creator on Instagram Reels?

@tripadvisor (Tripadvisor) tops Buzzlytics' travel leaderboard with 3,021,999 followers as of November 2026.

How is this Instagram Reels leaderboard ranked?

Accounts tracked by Buzzlytics are classified into niches from their content (hashtags and bio) and ranked by follower count. Views per post is the median of each creator's posts from the last 30 days. The board refreshes as accounts are re-scraped.

How do I get my account on this leaderboard?

Search your @username on Buzzlytics to start tracking it. Once your account is classified into the travel niche and has enough tracked data, it becomes eligible for ranking.

More Instagram Reels leaderboards

Buzzlytics tracks publicly available Instagram Reels profile data. Accounts get a niche from the hashtags on their posts and their bio, then are ranked by follower count. Not affiliated with Instagram Reels. Profile owners can request removal via support@buzzlytics.io.

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Updated 7h ago