Top 30 Beauty Instagram Reels Accounts (November 2026)

Views per post

Followers aren't views.

The biggest accounts aren't always the ones getting the most views per post.

Median views per post, last 30 days

Selena Gomez

57.6M

charli

Tasya Farasya

1.7M

Rare Beauty by Selena Gomez

847K

Charlotte Tilbury, CBE

312K

Primark

292K

Kylie Cosmetics

279K

Cecilia Ngan

90.4K

The top 20.

Refreshed daily from public profiles.

#	Creator	Followers	Views per post	Engagement	Posts
1	S Selena Gomez ✓@selenagomez	402.4M	57.6M	152.3%	2,188
2	C charli ✓@charlidamelio	40M	2M	1605.6%	506
3	K Kylie Cosmetics ✓@kyliecosmetics	23.8M	279K	13.5%	2,659
4	A ASOS ✓@asos	14.6M	-	-	344
5	P Primark ✓@primark	11.5M	292K	8.6%	10,008
6	R Rare Beauty by Selena Gomez ✓@rarebeauty	8.7M	847K	11.6%	5,178
7	G Girls ✓@girls	8.3M	-	5.8%	22,219
8	C Charlotte Tilbury, CBE ✓@charlottetilbury	7.6M	312K	8.4%	13,518
9	T Tasya Farasya ✓@tasyafarasya	7.4M	1.7M	17.9%	4,427
10	R Revolution Makeup ✓@makeuprevolution	3.4M	34.7K	10.3%	12,576
11	P Pixi by Petra ✓@pixibeauty	3M	29.9K	20.2%	6,624
12	C Cult Beauty ✓@cultbeauty	1.6M	18.5K	11.2%	11,271
13	B Boots UK ✓@bootsuk	1.2M	63K	5.0%	5,682
14	S Superdrug ✓@superdrug	1.1M	13.6K	10.6%	16,275
15	R Rimmel London💄 ✓@rimmellondon	1.1M	11.2K	12.9%	5,341
16	E ELEMIS ✓@elemis	836K	16.4K	0.6%	203
17	L LOOKFANTASTIC ✓@lookfantastic	811K	18.2K	4.8%	13,443
18	S Soap & Glory ✓@soapandglory	720K	7.5K	152.8%	4,936
19	T Taylor Malkov ✓@malkovtaylor	710K	-	44.1%	947
20	G Glamour UK ✓@glamouruk	675K	15.1K	9.1%	10,009
21	G Grazia UK ✓@graziauk	496K	18.7K	9.3%	10,008
22	V veryuk ✓@veryuk	491K	12.8K	0.2%	504
23	K Kashaf Ali@kashaff_alii	390K	-	14.4%	302
24	E eliza ✓@eliza.co.uk	369K	26.9K	0.7%	3,335
25	K Kristen Hollingshaus ✓@hauskris	277K	-	2.0%	748
26	R RAIZA CONTAWI ✓@raizacontawi	237K	-	3.1%	136
27	T TROPIC ✓@tropicskincare	230K	45.8K	4.1%	3,432
28	C Cecilia Ngan@no7	166K	90.4K	1449.3%	4,562
29	L Liz Earle Beauty Co. ✓@lizearlebeautyco	156K	6.4K	20.0%	2,450
30	D DELI DELI \| Creadora de Contenido@deli_enid	2.4K	842	15.3%	1,016

See all 30 beauty creators →

Rankings reflect accounts tracked by Buzzlytics, not every account on Instagram Reels. Stats are from each account's latest tracked snapshot.

Questions.

Who is the biggest beauty creator on Instagram Reels?

@selenagomez (Selena Gomez) tops Buzzlytics' beauty leaderboard with 402,391,765 followers as of November 2026.

How is this Instagram Reels leaderboard ranked?

Accounts tracked by Buzzlytics are classified into niches from their content (hashtags and bio) and ranked by follower count. Views per post is the median of each creator's posts from the last 30 days. The board refreshes as accounts are re-scraped.

How do I get my account on this leaderboard?

Search your @username on Buzzlytics to start tracking it. Once your account is classified into the beauty niche and has enough tracked data, it becomes eligible for ranking.

More Instagram Reels leaderboards

Buzzlytics tracks publicly available Instagram Reels profile data. Accounts get a niche from the hashtags on their posts and their bio, then are ranked by follower count. Not affiliated with Instagram Reels. Profile owners can request removal via support@buzzlytics.io.

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Updated Nov 4, 2026 from 407 posts by the top 25 beauty creators