Sponsored post
About $770 a post at 100K to 1M followers.
Typical post gets 30.9K views. At $25 per 1,000, that's the price.
Estimated sponsored post price, by followers
What's your post worth?
Use your average views, not followers.
Estimated sponsored post price
-
Per 1,000 views
$25
Estimates. Real quotes move with niche, usage rights and exclusivity.
Rates by account size.
Typical views per post, and what they'd earn.
| Followers | Typical views | Sponsored post (est.) |
|---|---|---|
| 1K to 10K | 3.9K | $79 to $118 |
| 10K to 100K | 11.3K | $227 to $340 |
| 100K to 1M | 30.9K | $618 to $927 |
| 1M to 10M | 106K | $2,124 to $3,186 |
| 10M+ | 885K | $17,702 to $26,553 |
Price = typical views per post x $25 per 1,000, shown as a range of plus or minus 20%. Views come from our Instagram Reels benchmarks. These are estimates, not quotes.
Track any creator free.
Live views, every post, one link.
Updated Nov 4, 2026 from 11,352 Instagram posts